"There’s something about the Upworthy headline idiom: confident, in the first or second person, saccharine to the point of grossness —that seems to work right now, that seems to get people to click while they are browsing Facebook. And, most importantly, gets people to share the story.
The Upworthy vocabulary works so well that it has spawned clones—Christian clones upon conservative clones upon just plain traffic-mongering clones—which also work well. And news organizations see their success, and their use of the Upworthy idiom, and copy its techniques.
And that’s why you see Upworthy-style headlines everywhere.
That’s one reason. It’s not quite true, though. If you want to understand why the Upworthy style is suddenly everywhere, you start with a program that controls what millions of people see and read everyday—and which very few people understand.”
My hate-fascination with Upworthy continues. This piece actually deconstructs why Upworthy’s smug, assumptive, bullshit headlines and links are unavoidable. Long story short: Facebook is stirring the pot. What a bunch of dicks!